There must be some money to be made around here by starting a radio station that offers something other than pop, country, religion, hard rock, conservative propaganda, and adult contemporary music. It’s stunning how little the radio dial has changed in my lifetime. There’s more than one radio station playing the same music that the DJs spun at the teen dances of my youth. It’s not a healthy sign for our culture that flipping through stations I can suddenly be brought back to the night of my first kiss with JV, standing outside the Broadview Y thirty years ago. I know for a fact that there’s an audience that’s fallen between the cracks of radio formats and market research. Have they given up on radio so utterly that they’re out of reach? So how big an audience does a small, commercial radio station need to have to be economically sustainable? Just asking for a friend.
Published by alexmogensgalt
Alex Galt is a husband & father of two, the Chief Chickpea Officer at uBu foods, a student of Sustainability Management at UW Extension, the former owner of Kavarna Coffeehouse in Green Bay, Wis., a founder of UntitledTown—Green Bay’s Book and Author Festival, and a (hopefully) benign member of his community. View all posts by alexmogensgalt